Consumers now have new expectations for brands and retailers when it comes to the in-store experience. Shoppers are eager to return to their brick-and-mortar shopping experience, even as COVID cases continue to surge and the retail landscape evolves. But that leaves retailers and brands in a tough position. How can they adapt their approach in order to build on how consumers have changed and meet new expectations for an evolved in-store experience?

In this white paper, we explore four new levers of customer experience retailers and brands can use to activate consumer interest, including:

• Storytelling
• Real-Time Inventory Accuracy
• Gamification and Rewards
• Seamless Omnichannel Experience

And we share real-world examples of how established brands and retailers are utilizing these levers to increase engagement and gain loyalty in-store.