Webinar: Navigating the New Endless Aisle
Learn how CPGs and grocers can deliver engaging experiences that capture consumer attention before, during, and after the physical shopping experience.
Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.
In this webinar on demand, Shopkick RVP William Gonzales talks about how to succeed with the new Endless Aisle: offering highly personalized, mobile-enabled, and frictionless shopping experiences.
What we cover:
- How today’s consumers shop and how marketers can engage them along the entire path to purchase
- Challenges preventing CPG marketers from executing Endless Aisle strategies
- Barilla & Shopkick case study: A successful Endless Aisle strategy in action
- Future trends to watch enabling anytime, anywhere commerce