Webinar on demand: Determining signals of purchase intent
Learn how advertisers can protect themselves from ad fraud and invalid traffic to focus on the metrics that matter
It’s critical for marketers to be able to understand the actions that consumers take across their purchase journey that ultimately lead to conversion and sales. However determining these signals in digital and mobile marketplaces fraught with viewability challenges and ad fraud makes this task even more difficult.
Ad fraud is still a major concern for most advertisers, as the environment is complex and potential costs are considerable. Ad measurement firm Moat has found that about half of all digital ads aren't considered viewable. And according to Forrester Research, US fraudulent or non-viewable ad costs totaled $7.4 billion last year, with that figure projected to rise to $10.9 billion by 2021.
This issue goes well beyond traditional display formats. With the explosive popularity of video ads, how can advertisers be sure that they are being seen (and heard) by the right people?
This webinar on demand with Shopkick and Moat examines the valid digital and mobile signals that lead to both online and offline purchases.
Attendees will learn how to:
- Navigate the fragmented advertising environment to avoid wasted spend on non-viewable or fraudulent ad buys
- Understand the unique ad challenges impacting desktop, mobile web and mobile apps
- Incorporate video best practices to capture consumer’s attention and achieve key brand metrics
- Detect valid digital and mobile signals that lead to both online and offline purchases