eBook: 5 Examples of Compelling Brand Story in Retail – And What You Can Learn From Them

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Here’s how you can use brand storytelling to boost your signal in a mid-pandemic retail environment

Brick and mortar shoppers are changing their buying behaviors, in large part due to the impact of COVID-19 on the retail environment. In an effort to build connections with consumers and stand out in a sea of competition, brands find storytelling to be an essential part of their marketing strategy. 

In this white paper, we analyze five successful brands and the stories they tell, including: 

  • Beyond Meat telling the story of the future
  • L'Oreal telling the story of worth
  • CocoKind telling the story of clean living
  • Blue Buffalo Co. telling the story of family, and 
  • New Balance telling the story of resilience

Download this eBook to explore these successful examples of brand storytelling and discover actionable takeaways for your own brand.