eBook: 5 Examples of Compelling Brand Story in Retail – And What You Can Learn From Them
Here’s how you can use brand storytelling to boost your signal in a mid-pandemic retail environment
Brick and mortar shoppers are changing their buying behaviors, in large part due to the impact of COVID-19 on the retail environment. In an effort to build connections with consumers and stand out in a sea of competition, brands find storytelling to be an essential part of their marketing strategy.
In this white paper, we analyze five successful brands and the stories they tell, including:
- Beyond Meat telling the story of the future
- L'Oreal telling the story of worth
- CocoKind telling the story of clean living
- Blue Buffalo Co. telling the story of family, and
- New Balance telling the story of resilience
Download this eBook to explore these successful examples of brand storytelling and discover actionable takeaways for your own brand.