Following more than a year of remote and hybrid learning, American families are finally preparing for a full return to the classroom this fall -- in fact, 19% have already gotten a jump start on their back-to-school shopping. And after a year where many prioritized safety and convenience when shopping, 70% of consumers say that shopping deals to get the best price will be back at the top of their priority list this year. 

Shopkick surveyed more than 7,400 American consumers planning to make school-related purchases in the coming months to gain insights into shopping and spending plans. Our first-party consumer study reveals key insights for brands and retailers as America gears up for the new school year, including: 

  • When and where consumers plan to shop, what they plan to buy, and how much they plan to spend 
  • How this year’s back-to-school budgets compare to last, and reasoning behind shifts 
  • Whether consumers will prefer to make purchases in-store or at-home after a year of pandemic-induced online shopping